Remote Classrooms

 

Contextualizing SAFe for Marketing Teams


The Agile Marketing with SAFe course teaches teams how to apply Lean, Agile, and SAFe practices and principles. The course uses a combination of hands-on activities, introspection, and guided exercises to help teams build collective muscle-memory and alignment. The course culminates with an activity that allows attendees to apply SAFe in their own real-world environments.

 

Learning Goals

At the end of the Agile Marketing with SAFe course, you should be able to:

  • Explain how marketing teams benefit from adopting Agile and SAFe
  • Describe how to create an Agile marketing team
  • Organize a marketing team around value
  • Use techniques for integrating marketing into an Agile Release Train
  • Adopt a hypothesis-driven approach in marketing
  • Break down initiatives into smaller, testable parts

 

Certification and Exam

There is no certification or exam associated with the course. A certificate of completion will be issued.

Program

Two days, four hours each over two days.

 

Be Agile

  • Module 1: Agile Marketing for Business Agility
  • Module 2: Building Agile Marketing Teams

 

Join the Value Stream

  • Module 3: Supporting Operations
  • Module 4: Supporting Development

 

Specialize the Principles and Practices

  • Module 5: Applying Validated Learning
  • Module 6: Learning Incrementally

Audience

Marketing teams with some knowledge of Agile and/or SAFe.

  • TypeTraining
  • Period 1 day
  • Maximum number of participants:18
  • Level:Foundation
  • Language:
  • Lunch included:Yes
  • Exam:No
  • Incompany:Yes
  • Payment methods:Invoice, iDEAL, CreditCard
  • Examinator:Logo