Contextualizing SAFe for Marketing Teams

The Agile Marketing with SAFe course teaches teams how to apply Lean, Agile, and SAFe practices and principles. The course uses a combination of hands-on activities, introspection, and guided exercises to help teams build collective muscle-memory and alignment. The course culminates with an activity that allows attendees to apply SAFe in their own real-world environments.

Learning Goals

At the end of the Agile Marketing with SAFe course, you should be able to:

• Explain how marketing teams benefit from adopting Agile and SAFe
• Describe how to create an Agile marketing team
• Organize a marketing team around value
• Use techniques for integrating marketing into an Agile Release Train
• Adopt a hypothesis-driven approach in marketing
• Break down initiatives into smaller, testable parts

Certification and Exam

There is no certification or exam associated with the course. A certificate of completion will be issued.