Design thinking isn’t rocket science, says Riekes Beelen. “To get good at it does take some experience. What we teach in the new course, Design Thinking and Customer Journey Mapping is a great start, but you’ll get better over time – it’s a hands-on sport!” Riekes Beelen is an educated service designer with ampleLearn more
Riekes is a design thinker and innovator by nature. He graduated in Strategic Product Design from the Delft University of Technology, founded a startup, was an innovation consultant at BlinkLane Consulting and now works as a freelance service designer and trainer.
He loves to share his passion in design, innovation and agility with others. He is eager to tell stories about projects he worked on, these cases range from startups to the public sector and from pension funds to fast moving consumer goods. Clients value Riekes for his ability to help them to apply innovation and design principles in their context and daily work.
He believes the learning experience is most effective with a well-balanced mix of fun, stories, theory and action.