Agile Hardware Development for Leading Experts 2025!

October 29, 2025
ASML, Veldhoven
We’re thrilled to invite you to the next edition of the Agile Hardware Development for Leading Experts—an event designed to supercharge your hardware engineering and product development. This year, we’re going bolder, with a surprising location we can now finally reveal!

Over the past few years, industry pioneers at SpaceX, ASML, VanderLande, NXP, Saab, Philips, Scania, Carl Zeiss, BMW, Airbus, and Porsche have embraced new ways to shorten learning cycles and accelerate time-to-market. Join us on October 29th, 2025, and learn firsthand how these cutting-edge approaches can empower engineers to innovate faster.

We're proud to reveal this year’s location: ASML in Veldhoven – one of Europe’s most advanced tech environments! Join us for an exclusive, one-day event where thought leaders, engineers, Agile coaches, and program managers come together to explore the future of Agile in complex hardware development.

Tickets are available now—grab yours here before they sell out!

Theme: Disruption of the Quickest

Today’s disruptors can’t afford to slow down, once you lose the edge, you’re no longer leading. Companies still disrupting must protect that speed and agility. Those who have lost it must reorganize to get it back.

Disruption is never finished. It’s a moving target, and only the most agile keep hitting it. The leaders adapt fast, deliver fast, and learn faster than the rest.

Slow down, and you lose the initiative. The market doesn’t wait, it rewrites the rules without you. Staying ahead means structuring teams for rapid decisions, short feedback loops, and constant experimentation.

Agility isn’t a project. It’s the mindset and operating model that makes disruption the norm. The quickest don’t just survive change: they create it!

Speakers

Arent van 't Spijker

Experienced agile transformation leader at Highberg and Gladwell Academy
Arent will be hosting the Agile Hardware Development event for leading experts this year.
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Eelco Rustenburg

SPCT / Digital Transformer / Agile Writer
Eelco is Partner at Highberg and Senior trainer at Gladwell Academy. He is a seasoned Agile management consultant and one of worlds top trainers.
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Adam Mattis

Vice President of Technology Partners & Advisory at Scaled Agile, Inc.
Adam Mattis is an executive, SAFe Fellow, and SPCT who helps organizations solve hard problems and drive meaningful, revenue-generating outcomes.
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Cristiano Coelho

Agile Coach, ALDI DX
Cristiano Coelho is a SAFe Practice Consultant (SPC) and Performance&Wellbeing Coach with international experience.
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Frank Humpohl

Director Change and transformation at Vanderlande
It excites me to see how teams can add real value by allowing individuals to focus on their profession and community to pursue a goal.
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Giovanni Bechini

Director Edge & Analytics Solutions at Siemens Energy
We are going through transformation times that are offering us challenges to be turned into opportunities for personal development, company economic growth and social advancements for the citizens of every country.
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Program Outline - Agile Hardware Development for Leading Experts

October 29, 2025

Networking Coffee & Breakfast

Make sure to bring your Passport, register at the reception desk and then step into the Agile Hardware Development event and grab a coffee (or tea) to start your day!

Welcome & Kick-off Agile Hardware Development: Disruption is the new quickest!

This years edition will be kicked off by our host Arent van 't Spijker where we will introduce the line-up of the day and the theme: Disruption is the new quickest!

Photo of Arent van 't Spijker Arent van 't Spijker Gladwell Academy - Highberg

Opening Keynote: When Hardware met Agile (and some things exploded)

When hardware met agile, everyone had an opinion about what would happen next — some expected miracles, others explosions. The reality? Agile makes the obvious suddenly uncomfortable — and in hardware, that’s where the real breakthroughs hide.

Photo of Eelco Rustenburg Eelco Rustenburg Gladwell Academy

Coffee & Connect

Keynote - Learning Faster Than Disruption

In a world where disruption never stops, speed of delivery alone is not enough. The quickest learn faster than change itself. Cristiano Coelho shares lessons from Agile hardware development, showing how teams can thrive by turning uncertainty into reflection, resilience, and lasting innovation.

Photo of Cristian Coelho Cristian Coelho Aldi DX

Round 1: Case studies - Pick 'n choose

You can pick and choose one case study that you find most interesting.

Case Study 1: From Delay to Delivery - a look behind the scenes in the Chipset ART at Demant

Photo of Stine Nørgaard Olesen Stine Nørgaard Olesen Demant
Photo of Toke Kanto Andersen Toke Kanto Andersen Demant

Case study 2: Agile leadership in complex product development

Learn how Vanderlande is transforming hardware and software product development through agile leadership, mindsets and behaviours. In this session, Frank Humpohl will share insights from working with mixed and hardware-oriented teams, managing complexity through a dual operating system, and creating value streams through agile leadership. Join us to explore how agile leadership can work – even in the most technical environments.

Photo of Frank Humpohl Frank Humpohl Vanderlande

ASML Tour: Innovation Center

As we are at a unique location, we also have some guided tours for a select few. Registration for a tour will be possible via the event app.

Lunch & Connect

Keynote: From Commodities to Competitiveness - Transforming Hardware with Software at Siemens Energy

Siemens Energy is reshaping its approach to hardware development in response to a fast-changing energy market. As hardware becomes increasingly commoditized, software is emerging as the key differentiator. The creation of the Digital Products and Solutions (DPS) organization marks a crucial step in enabling this shift. This transformation reaches far beyond technology, touching organizational structures, skills, processes, leadership, and culture — redefining how Siemens Energy delivers value in the energy industry.

Photo of Giovanni Bechini Giovanni Bechini Siemens Energy
Photo of Niels Groen Niels Groen Highberg

Round 2: Case studies - Pick 'n choose

You can pick and choose one case study that you find most interesting.

Case study 1: Agile Hardware Development - Navigating Complexity with Confidence

In a world where hardware development is rapidly evolving, agility is no longer a luxury—it’s a necessity. Join Edward Arunraj from Philips as he shares a compelling case study that dives deep into the real-world challenges and triumphs of applying Agile in hardware environments. This 45-minute session is packed with insights, practical strategies, and leadership lessons drawn from the trenches of innovation.

Photo of Edward Arunraj Edward Arunraj Philips

Case study 2: Surviving the AI Bubble - how cheaper, smaller hardware will help us survive when the hype is over

In this talk we will run through how the AI bubble inflated and how this affected the design of Fonetic - an open-source, community maintained AI for use in public spaces. Moore's law may lead to trillion-dollar AI data-centers, whilst also leading to ultra-cheap, hyper-local AI.

Photo of Dennis Mansell Dennis Mansell Highberg

ASML Tour: Experience Center

Register for the tour (max. 10 participants) and get to know more about ASML and live the experience.

Coffee & Connect

Round 3: Open space or Round table session

During this time you have 2 options: you can either follow the Open space that is happening in the -1 Twinscan foyer and mingle and network with fellow Agile hardware engineers or RTE's and start a topic to discuss or join others into an interesting discussion OR you can sign up for a Round tbale session via the event app, led by Adam Mattis.

Round table session: Beyond the Big Room - AI Hardware for Digital Twins and Real-Time Planning

What if you could simulate planning outcomes before making commitments? This session explores how AI-powered digital twins are transforming hardware development. We’ll examine the accelerators, GPUs, TPUs, and beyond, that make large-scale “what-if” scenario modeling possible in real time, and how planning and execution platforms are evolving to bring those insights directly into ART flow. The discussion will highlight how these capabilities, once limited to Fortune 100 enterprises, are becoming accessible to every ART.

Photo of Adam Mattis Adam Mattis Scaled Agile, Inc.

Open Space: "the Unconference Part"

We offer you to connect on your topics of interest in the open space, grab a flipchart or post-it and feel free to network on topics that you find most interesting! Join participants from the RTE Summit and mingle or start your own topic and get people involved.

Closing Keynote: Inside ASML - Mechanical Development’s Journey to Agility

Curious how the Mechanical Development department in ASML tailored their way of working and are growing in agility? Hugo Petiers shares a candid and insightful take on their transformation journey, including the challenges, lessons, and convictions that shaped Mechanical Development’s agile way of working.

Photo of Hugo Petiers Hugo Petiers ASML

Closing of the day

Photo of Arent van 't Spijker Arent van 't Spijker Gladwell Academy | Highberg

Drinks & Bites

Enjoy networking with your peers and closing of the event with a refreshing (non-alcoholic) beverage and bites!

Submit Your Topic

Call for Submissions

Looking to share your expertise, case study, or interactive session? Our one-day event will feature inspiring talks that showcase fresh perspectives in hardware engineering. We’d love to hear your ideas, especially around:

  • Accelerating Development Cycles: Techniques to streamline processes and keep pace with rapidly changing demands.
  • Risk Management & Compliance: Proactive strategies for early risk detection and continuous regulatory adherence.
  • Design for Change: Approaches for incremental product development and seamless end-to-end integration.
  • Supplier Alignment: Fostering Agile mindsets and workflows across supply chains.

We have limited spaces left! Submit your topic today and help shape the future of hardware development!

Accomodation options near the venue ASML

If you’re looking for a place to stay during the event, we have some recommendations for you below:

NH Eindhoven Conference Centre Koningshof

  • Address: Locht 117, 5504 RM Veldhoven
  • Website: www.nh-hotels.com
  • Distance to ASML Building 7: Approximately 3.4 km (about 5 minutes by car)
  • Parking Tips: On-site parking available at €7 per day
  • Average Price per Night: €94

Van der Valk Hotel Eindhoven

  • Address: Aalsterweg 322, 5644 RL Eindhoven
  • Website: www.hoteleindhoven.nl
  • Distance to ASML Building 7: Approximately 5.5 km (about 8 minutes by car)
  • Parking Tips: Free on-site parking available
  • Average Price per Night: €113

Van der Valk Hotel Best (only advised for when you come by car)

  • Address: Eindhovenseweg Zuid 144, 5683 PX Best, Netherlands
  • Website: www.valkeindhovenbest.nl
  • Distance to ASML Building 7: ~6 km by car, about 8–10 minutes via the N22 motorway, making the ASML venue easily accessible from this location via the N22.
  • Parking Tips: Free parking for the first 24 hours; afterwards €2.50 per hour. The hotel offers 420 parking spaces, including 65 indoor spots and ample EV charging (AC, Tesla Supercharger & DC fast chargers) valkeindhovenbest.nl.
  • Average Price per Night: Typically €110–€140, depending on season and booking channel; available offers with wellness and breakfast included bring it to around €120–€150

Note: Prices are approximate and may vary based on booking dates and availability. It's advisable to check the hotel's official website or contact them directly for the most accurate and up-to-date information.

This event is Proudly Sponsored by:

Scaled Agile, Inc.

Work Differently. Build the Future. Discover a faster, more flexible, customer-centric way to work with SAFe®.
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Agile Hive

Agile Hive enables your organization to build its SAFe® hierarchy by adding Jira projects
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Agile Hardware Development for leading Experts 2024!

During this one-day event, we will explore this field with inspiring talks, workshops and interactive sessions. This events intends to bring practitioners of agile together with those who are interested in seeing how to look different at hardware engineering.

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Oct 29

Agile Hardware Development for Leading Experts

€499
During this one-day event, we will explore the field of Agile Hardware with inspiring talks, workshops and interactive sessions. This events intends to bring practitioners of agile together with those who are interested in seeing how to look different at hardware engineering.
English
During this one-day event, we will explore the field of Agile Hardware with inspiring talks, workshops and interactive sessions. This events intends to bring practitioners of agile together with those who are interested in seeing how to look different at hardware engineering.
€499
  • English
Show more