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SAFe for Marketing (SFM)

SAFe
course
The Agile Marketing with SAFe course teaches teams how to apply Lean, Agile, and SAFe practices and principles.
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In-House Training

Would you like to train several colleagues at the same time? Our In-House trainings are already available for groups starting from 5 participants, tailored to your organization's needs.

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About

Contextualizing SAFe for Marketing Teams

The course uses a combination of hands-on activities, introspection, and guided exercises to help teams build collective muscle-memory and alignment. The course culminates with an activity that allows attendees to apply SAFe in their own real-world environments.

The content fully matched with my expectations. Besides that, I was impressed by the knowledge level and training capabilities of the trainer.

Our SAFe for marketing training is taught by inspiring SAFe Practice Consultants (SPCs) and SAFe Practice Consultant Trainers (SPCTs). Our consultants are themselves coaching in the field and have extensive experience implementing SAFe within large organizations. The benefit of this training doesn’t only lie in the expertise of our trainers however, but also in being surrounded by like-minded and motivated individuals. The training is spiked with many interactive opportunities to exchange challenges & best practices and learn from each other.

Objectives

At the end of the Agile Marketing with SAFe course, you will be able to:

  • Explain how marketing teams benefit from adopting Agile and SAFe
  • Describe how to create and foster an Agile marketing team
  • Organize a marketing team around value
  • Use techniques for integrating marketing into an Agile Release Train
  • Adopt a hypothesis-driven approach in marketing
  • Break down initiatives into smaller, testable parts

Program

This training is a 2-days course with 4 hours each.

Be Agile

  • Module 1: Agile Marketing for Business Agility
  • Module 2: Building Agile Marketing Teams

Join the Value Stream

  • Module 3: Supporting Operations
  • Module 4: Supporting Development

Specialize the Principles and Practices

  • Module 5: Applying Validated Learning
  • Module 6: Learning Incrementally

Certification

There is no certification or exam associated with the course. A certificate of completion will be issued.

Audience

Marketing team members with some knowledge of Agile and/or SAFe or the desire to learn how to work in an agile way and what benefits this brings to the organization.

In-House

Prefer to train a full team together?

At Gladwell Academy we offer all our courses as an in-house training as well, tailored to your organization’s goals, challenges, and context.

  • Delivered on-site, online, or in a hybrid format
  • Customized content and case studies for your team
  • Flexible scheduling – you choose the dates and location
  • Cost-effective for groups starting from just 5 participants

Effective collaboration, faster results and immediate applicability.
In-House training is ideal for organizations that want to grow together.
Enhance your team now!

Discover the power of In-House training