Agile Product Management (APM)

Learn how to use Design Thinking to develop and produce ideas that are:

• Desirable—what customers want
• Viable—profitable for you to build and sell
• Feasible—something you can realistically deliver
• Sustainable—something you can proactively manage to realize ROI

Discover how Continuous Exploration fuels innovation and how it helps you define the vision, strategy, and roadmap to tap into new markets. Find out how to accelerate the product lifecycle to get fast feedback and quickly deliver exceptional products and solutions that delight customers—all while aligning with your organization’s strategy, portfolio, evolving architecture, and solution intent.

During this three-day course you will learn to:

• Use Design Thinking to achieve desirable, feasible, and sustainable outcomes
• Explore market needs, segmentation, sizing, and competitive landscape
• Manage value stream economics, including pricing and licensing
• Use empathy to drive design
• Apply product strategy and vision
• Develop and evolve roadmaps
• Execute and deliver value using SAFe
• Explore innovation in the value stream

The Agile Product Management course is a three-day training program. Each course day starts at 8:30 and ends at 17:30; it includes a complimentary lunch and coffee breaks.

Topics

During the program, we’ll discuss:

• Analyzing your role as a Product Manager in the Lean Enterprise
• Continuously exploring markets and users
• Driving strategy with market segmentation
• Using empathy to drive design
• Defining product strategy and vision
• Creating roadmaps to build solutions
• Delivering value
• Managing value stream economics
• Creating innovation in the value stream

Prerequisites

Attendees of this course should be familiar with Agile principles and practices and we advise to attent at least one SAFe course prior to attending the APM course. A background in product or solution management is highly recommended. Those who have experience being a product manager, product marketer, product owner, business owner, or bringing products to market would benefit from this course.

• Product managers and directors of product management
• Product marketing managers, project managers, Product Owners
• VP of Product Management, Business Owners, Business Analysts
• Product leaders collaborating with product management, architects, subject matter experts, and business line managers