Innovation Essentials (COIN-IE)

Specifically designed for Innovators and Innovation teams, this two-day course offers all relevant insights to develop an innovation from idea to business-as-usual. You will learn the principles of the COIN-framework and in particular how to develop an innovative idea into a captivating product, service or business model using Lean Startup principles. You will learn how to validate your idea using the Business Model Canvas, how to iteratively develop it into a real working ‘Minimum Viable Product’ by working as a multidisciplinary innovation team. In addition, the course teaches you how to scale-up the innovation within an existing organization, using innovation metrics and techniques to embed innovation in a running business operation.

Each course day starts around 9:00 and ends at 17:00 hours, including lunch and intermission.

Topics covered

• Introducing the COIN framework
• Explaining and pitching an idea
• Validating your idea using the Business Model Canvas
• Leading and being part of a multidisciplinary innovation team
• Developing an MVP in three 6-week iterations
• Validating value- and feasibility hypothesis in real market conditions
• Using innovation metrics to scale your innovation
• Integrating your innovation into an existing business portfolio

This course is for everyone with a great, innovative idea or who is part of a team to put such an idea to practice. Whether you are an engineer, a software developer, marketeer or manager, anyone with an interest in innovation benefits from this course. This course applies to any employee in the organization:

• Software developers
• Engineers and technicians
• Product managers
• Marketeers
• HR & Finance professionals
• Project managers & PMO
• Process leads
• Architects
• Etc.