Innovation Essentials (COIN-IE)

Continuous Innovation
Innovate! – This two-day course develops your essential innovation skills through acclaimed best practices in Lean Startup thinking and scaling-up innovations.
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Our training advisor Geertje de Jong would love to help you further.


Scale-up the innovation within an existing organization

Specifically designed for Innovators and Innovation teams, this two-day course offers all relevant insights to develop an innovation from idea to business-as-usual. You will learn the principles of the COIN-framework and in particular how to develop an innovative idea into a captivating product, service or business model using Lean Startup principles. You will learn how to validate your idea using the Business Model Canvas, how to iteratively develop it into a real working ‘Minimum Viable Product’ by working as a multidisciplinary innovation team. In addition, the course teaches you how to scale-up the innovation within an existing organization, using innovation metrics and techniques to embed innovation in a running business operation.


COIN-IE Exam & Certification

Exam Details

  • Exam name – COIN Innovation Essentials
  • Exam format – Multiple choice
  • Exam delivery – Web-based, timed
  • Exam duration – 90 minutes
  • Number of questions – 50
  • Passing score – 70%
  • Language – English
  • Exam cost – First exam attempt is included as part of the course registration fee if the exam is taken within 30 days of course completion. Retake attempts cost €50.

Attendees who pass the exam will receive

  • A COIN Innovation Essentials certificate
  • Unlimited certified membership of the COIN Community
  • Access to COIN online resources


Two-day training program

Each course day starts around 9:00 and ends at 17:00 hours, including lunch and intermission.

Topics covered

  • Introducing the COIN framework
  • Explaining and pitching an idea
  • Validating your idea using the Business Model Canvas
  • Leading and being part of a multidisciplinary innovation team
  • Developing an MVP in three 6-week iterations
  • Validating value- and feasibility hypothesis in real market conditions
  • Using innovation metrics to scale your innovation
  • Integrating your innovation into an existing business portfolio


This course is for everyone with a great, innovative idea or who is part of a team to put such an idea to practice. Whether you are an engineer, a software developer, marketeer or manager, anyone with an interest in innovation benefits from this course. This course applies to any employee in the organization:

  • Software developers
  • Engineers and technicians
  • Product managers
  • Marketeers
  • HR & Finance professionals
  • Project managers & PMO
  • Process leads
  • Architects
  • Etc.


Upcoming Innovation Essentials (COIN-IE) Courses

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In-company training

At the moment this course is only offered in-company. Please contact us for more information.