Innovation Strategy (COIN-IS)

Continuous Innovation
Link innovation to strategy – This two-day course is specifically designed for members of the Continuous Innovation Board and Innovation Coaches to drive strategic prioritization of innovations and act as ambassadors of change.
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Our training advisor Geertje de Jong would love to help you further.


Work with Business Owners in scaling and embedding innovations

The focus of Innovation Strategy is on the top-level of the COIN-framework. It addresses value-centric thinking in innovation, strategic planning (tech-drivers, market opportunities & threats) and the prioritization process. It addresses specific attention to scaling and embedding of innovations and the role of the CIB as ambassador of change. Furthermore, it covers lean budgeting and alignment of innovation with organizational change.


COIN-IS Exam & Certification

Exam Details

  • Exam name – COIN Innovation Strategy
  • Exam format – Multiple choice
  • Exam delivery – Web-based, timed
  • Exam duration – 90 minutes
  • Number of questions – 50
  • Passing score – 70%
  • Language – English
  • Exam cost – First exam attempt is included as part of the course registration fee if the exam is taken within 30 days of course completion. Retake attempts cost €50.

Attendees who pass the exam will receive

  • A COIN Innovation Strategy certificate
  • Unlimited certified membership of the COIN Community
  • Access to COIN online resources


Two-day training program

Each course day starts around 9:00 and ends at 17:00 hours, including lunch and intermission.

Topics covered

  • Introducing the COIN framework
  • Linking innovation to strategy
  • Managing the innovation process
  • Prioritizing the innovation portfolio using WSJF
  • Understanding Lean Budgeting
  • Using innovation metrics
  • Integration of innovations into an existing change-portfolio
  • Working with Business Owners in scaling and embedding innovations
  • Using Agile principles to accommodate organizational change


This course is for innovation coaches, senior managers and members of the Continuous Innovation Board in particular. In addition, this course is relevant for Business Owners, such as line managers, department managers, Product Owners and Agile Epic Owners.


Upcoming COIN: Innovation Strategy (COIN-IS) Courses

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In-company training

At the moment this course is only offered in-company. Please contact us for more information.