Book review: Visual Thinking, Empowering people & organizations through visual collaboration

In training, coaching and consulting, the effectiveness of our efforts are dependent on the quality of our work x the acceptance. As a trainer and consultant, therefore, I am always looking for new ways to improve my quality, but also the acceptance.  As I am a firm believer in visual thinking, either for decluttering my own thoughts & argumentation structure or to support collaboration, I recently bought the book “Visual Thinking, Empowering people & organizations through visual collaboration” by Willemien Brand, which was co-authored by a few former colleagues.


Their main objectives to write this book was to support anyone in developing their visualization skills, as they believe it is a necessary skill in modern business setting, but also because 75% of our sensory neurons are visual neurons. Their claim is that this book:

  • is practical and begins with the basics, but also improves basic skills
  • supports your development in visual storytelling skills
  • explains how to put theory into practice in a business setting


The book ranges from very practical and basic (what pens to use, how to draw people, etc..) to more complex visual storytelling examples (e.g. event canvas) and is full of examples, tips and tricks, which can teach even the most seasoned trainer/consultant a trick or two. In 5 simple chapters she helps you towards creating more complex visuals.


As I also have the book Gamestorming in my library, I already knew some of the examples they use. However Visual Thinking ads another dimension by showing the more visual side of the games as set out in Gamestorming.


I recommend this book to any trainer, coach or consultant looking to improve their visualization skills.



Willem - Gladwell AcademyWillem Tibosch is Partner & Manager Business at Gladwell Academy. He has 14 years of experience in Sourcing, Information Management and Program Management. At Gladwell, Willem is responsible for the financial and operational side of business, and he develops new courses and translates organizational topics into concrete training/courses. In addition to this he teaches courses.

Select your currency
EUR Euro
USD United States (US) dollar

We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies are necessary for the website to function and cannot be switched off in our systems.

In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

We use WooCommerce as a shopping system. For cart and order processing 2 cookies will be stored. This cookies are strictly necessary and can not be turned off.
  • woocommerce_cart_hash
  • woocommerce_items_in_cart

Decline all Services
Accept all Services