Scrum for Marketing and Communication

Scrum for Marketing and CommunicationMarketeers experience that (online) marketing is evolving really quickly. It is not just touchpoints that have moved to new devices and platforms; the clients are responding differently to marketing and communication messages as well. That’s why data has become the fuel for the modern marketeer: learning from client behavior every day to perform better the next day. This is the principle of Scrum for marketing and communication, but this means that it requires a different approach for the whole teamwork.


During this Scrum for Marketing and Communication training you will learn to apply Scrum in your organization, to deal with the challenges that confront Scrum teams and to gain insight into the different roles in a Scrum team. After the training you are ready for the Professional Scrum Master of Product Owner exam and are able to apply Scrum to reach out to your customers more efficiently.



Learning Objectives

During this course, you will learn to:


  • Apply Scrum in a marketing and communication context
  • Work efficiently while having more fun in your team
  • How to lead the implementation of Scrum
  • Act according to the Scrum Master and Product Owner roles
  • Communicate the value of Scrum to your team members.



Attendees who pass the exam will receive:


  • A PSPO I or PSM I certificate
  • Qualification to function as a Product Owner or Scrum Master



Day 1 – Scrum in practice

  • Product backlog
  • Sprint planning, Daily Stand-up, Demo and Retrospective
  • Planning poker
  • User stories and formulating features
  • Work together in the Sprint


Day 2 – Scrum Master & Product Owner

  • Role of the Scrum Master
  • Attitude and behavior of the Scrum Master
  • Facilitating self-organizing teams
  • Interaction and responsibilities
  • Role of the Product Owner
  • Attitude and behavior of the Product Owner
  • Maximizing value
  • Stakeholder management


Day 3 – Scrum Recap + exam training

  • Recap of day 1 and 2
  • Technical aspects of Scrum
  • Preparation for the exam


Marketing managers & employees
Online marketers
Marketing strategists
Brand managers
Product marketers
Campaign managers
Communication managers & employees
Information officers
Copywriters & image editors
Community managers

  • TypeTraining
  • Period 3 days
  • Maximum number of participants:18
  • Level:Foundation
  • Language:English
  • Lunch included:Yes
  • Exam:Yes
  • Incompany:Yes
  • Payment methods:Invoice, iDEAL, CreditCard