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Nov 24, 2021

“To think like a designer, learn to feel like your customer.”

Design thinking isn’t rocket science, says Riekes Beelen. “To get good at it does take some experience. What we teach in the new course, Design Thinking and Customer Journey Mapping is a great start, but you’ll get better over time – it’s a hands-on sport!”
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Riekes Beelen is an educated service designer with ample experience at established brands, as well as a long history of training teams to think like he does.

“I’m a designer by nature, but I know what it’s like build the organization around the product as well. A few years back I Co-founded Fancal, a calendar app that is downloaded by more than 1 million users. I was also a consultant at [our sister company] BlinkLane Consulting, but my heart was in the design itself. Now I can combine all three passions: entrepreneurism, Design thinking and training. Come join in!”

Customers no longer accept it if your brand refuses to listen and move with the times… luckily we can help.

Customers demand better services

Thinking like a designer is a vital skill set for product owners and entrepreneurs, but Riekes Beelen sees how valuable the framework can be for anyone in any line of business every day. “Customers everywhere are expecting businesses to adopt new technology and adapt to new possibilities like never before. Even if no competitors in your segment are moving, business in other sectors is. Customers no longer accept it if your brand refuses to listen and move with the times… luckily we can help.”

Written by Gladwell Academy, but most of our content is created by trainers and partnering experts!