The mid-fielder DNA sessions

"Quality without results is pointless. Results without quality is boring." - Johan Cruyff

Why attend

This year’s Agile Coach Conference centers around the intrinsic values, what an Agile Coach’s DNA looks like. We will apply these values to all lines of work that Agile Coaches operate in: from IT to Marketing HR and to the public sector.

And what better location to share and learn than the Johan Cruyff Arena in Amsterdam!? Widely considered to  be one of the most versatile soccer players in football, Johan Cruyff could play every position on the football field (apart from the goalkeeper). Speaking about Agile, that’s a prime example right there!  

Be an Early Bird

Get a €100,- discount and a free Masterclass Agile Biology if you order before February 1st, 2022!

The mid-fielder DNA sessions

If we were to ask you what an Agile Coach is, what would you say? And what values do you believe are part of the Agile Coach’s DNA?

As an Agile Coach, you are tasked to streamline processes, deliver value and support effective collaboration. In sport’s terminology, the comparison to the role of a midfielder in soccer is easily made. The midfielder usually disrupts the opposing team’s attacks, while also creating opportunities for goals. Moving between attack and defense, the midfielder typically travels the greatest distance during a match.

Competitive circumstances aside, we can directly extrapolate very specific cross-over values that an Agile Coach shares with a midfielder: a strong awareness of the rest of the team and individual players, providing support to advance or prevent mistakes from happening. Creating the circumstances for maximum collaboration, anticipate and maintain overview. All the while travelling the distance with each individual member in their agile transformation process. Sign up now to reserve your spot and to lock-in the Early Bird price.

 

More information about the program will be revealed soon!

 

* Following official guidelines and forecasts, Gladwell Academy will host the Agile Coach Conference 2022 in person and on location. However, we understand that circumstances may change, in which case we will act accordingly. Should the event have to move to a virtual environment, different ticket prices will apply and you will be refunded the corresponding difference.

SPEAKERS 2022

Paul van der Haar

Senior trainer / Digital change consultant

Gladwell Academy

Paul has a background in International Relations and is accustomed to analyzing challenges with a multi-disciplinary approach. His experience with large (IT) implementation programs allows him to guide clients through the process of change. His approach is focused on relationship building as he believes change can best be achieved by working in close collaboration. Paul is an authorized instructor for ICagile.

Leslie Morse

Host podcast women in Agile

Women in Agile / Scrum.org

Business Analyst by trade, collaborative entrepreneur at heart; Leslie is a passionate leader focused on cultivating environments where continuous learning is the heartbeat calling forward everyone’s greatest potential. She currently serves as a Product Owner for Scrum.org. In addition to exploring the intersection of professional development and community building for Scrum.org; she enjoys hosting the Women In Agile Podcast and supporting the operations of Women In Agile Org.

Ula Ojiaku

Business Agility & Executive Coach

Mezaheb Group

Uloaku (Ula) Ojiaku is a Business Agility & Executive Coach, mentor and trainer with a focus on helping leaders and their teams in large organisations embrace the Lean-Agile mindset and adopt its associated ways of working to improve how they operate, effectively respond to changes in the marketplace and ultimately deliver value to their customers.

Mariëlle Roozemond

Agile transformation Expert

Agile Communication

As an independent Agile transformation coach and a lecturer at Rotterdam University of Applied Sciences, Mariëlle has always been searching for gems at the border of Communication Sciences and IT. And Team Topologies is definitely the latest discovery!

Paul van Sonsbeek

Agile Coach / Master Black Belt

De Volksbank

Paul is senior Agile Coach at de Volksbank. Last 3 years he was responsible for deploying the ‘KWW Agile Way of Working’ Improvement Program within the value chain ‘Klant Wil Wonen’ (mortgages). He recently joined the central Volksbank Transformation Office, the team responsible for the company wide Agile transformation called ‘Klantificeren Graag!’.

Maaike Klasen

ACC Coach / Scrum Master

PWN 

This is Maaikes place: coaching teams (within an IT environment). She ‘discovered’ Agile and methodologies such as Scrum, Lean and Kanban while living in South Africa. Back in the Netherlands she coached teams at ABN AMRO and at Schiphol as a Scrum Master and trained other Scrum Masters in coaching/ team developing skills. Now, she has the privilege to do the same for PWN plus, she is an ICF certified coach.

Boris de Jong

Trainer / Storyteller

Gladwell Academy

Dave West

CEO and Product Owner

Scrum.org

Dave West is the product owner and CEO at scrum.org. He is a frequent keynote at major industry conferences and is a widely published author of articles and research reports. He also is the co-author of two books, The Nexus Framework For Scaling Scrum and Head First Object-Oriented Analysis and Design.

Sharon Breidel

Agility Expert

NN Group

Sharon Breidel has a background in aviation, services and HR management. She is an Agile Coach, RTE, certified Scrum Master (PSM I), SAFE Program Consultant (SPC) and SAFe Release Train Engineer

Jenny van Rinsum

Agile Coach / Scrum Master

Alliander

Jenny is a Certified (SAFe) Scaling Agile Coach, Scrum Master, expert in creating High Performance teams by servant leadership, communication and delivering the highest business value drops, for coaching and transformation of your organization. With a passion for foreign languages, innovation, Italy and the Agile/Lean Mindset.

Abram Janse

Senior Organization Coach

Aegon

Abram is an experienced senior advisor (consult, coach, train) with a demonstrated history of working with international clients to increase business results and organizational health. Mastery of Lean, agile, resilience and inclusive change. Abram creates movement and tempo in change initiatives for large corporate environments, as well as smaller enterprises.

renate cremer associate certified coach
Brainfirst logo

Renate Cremer

Instructional Designer, Trainer & Coach, ACC (ICF), Behavioral transformation

BrainsFirst

Renate Cremers’ interest in learning and growth is rooted in her background as a labor and organisation psychologist. She specialised in Training & Development and has been actively involved in innovating HR processes as an HR Business Partner for companies operating globally.

VENUE

Johan Cruijff Arena Amsterdam

Following official guidelines and forecasts, Gladwell Academy will host the Agile Coach Conference 2022 in person and on location. However, we understand that circumstances may change, in which case we will act accordingly. Should the event have to move to a virtual environment, different ticket prices will apply and you will be refunded the corresponding difference.

WORKSHOPS AND ROUND TABLE SESSION

March 30th 2022

Science of organizational mindset: create mindset building blocks of your organization.

Abram Janse

You have to be in a different place yourself, to support growth of the organization you are in. You will learn to deal with the tension that results from holding space for organization growth, by recognising basic building blocks of your organization.

Coaching ethics in Agile

Maaike Klasen

more coming soon

“Perception of change” or “Change of perception”?

Paul van Sonsbeek

 In this workshop we’ll dive into the change curve and the use of the NLP communication model, and how it can help you understand and facilitate change effectively.

Consultant or Coach: how to be effective in both (roles)

Simon de Graaf

In this workshop you will experience three techniques and two models. These reflect contemporary insights on effective consulting plus coaching.
Bonus: we’ll have fun as well.

From Desert Storm to Enduring Freedom: why big plans use dramatic words - and how you can too

Boris de Jong

more coming soon

Getting started with Team Topologies as an Agile Coach

Mariëlle Roozemond

More coming soon

Roundtables Session: SAFe or LESS: which framework suits you BeSSt

Roland Flemm and Paul van Sonsbeek

More coming soon

From Desert Storm to Enduring Freedom: why big plans use dramatic words - and how you can too

Boris de Jong

more coming soon

SAFe or LESS: which framework suits you BeSSt

Roland Flemm and Paul van Sonsbeek

More coming soon

PROGRAM

 Time Program Speaker(s) Company
09:00 Registration Desk open and Welcome coffeeAll CoachesJohan Cruyff Arena
09:30

"Without the ball, you can’t win." - Johan Cruyff

Kick off Agile Coach Conference


Paul van der Haar - Chairman

Gladwell Academy
09:45Opening Key Note  
10:15Networking Coffee Break
- Inspire via the Research wall
- Visit our partners


AgilityMasters.com
10:45

"If i wanted you to understand, I would have explained it better." - Johan Cruyff

Case 1 - Agile working in local government


Tom Ritzen - Agile/Lean Coach

Municipality of ‘s-Hertogenbosch
11:30

"What is speed? See, if I start running slightly earlier than someone else, I seem faster." - Johan Cruyff

Interactive Parallel Workshops:

Workshop 1: Getting started with Team Topologies as an Agile Coach

Mariëlle Roozemond - Agile transformation ExpertAgile Communication

Workshop 2: Coaching ethics in agile

Maaike Klasen - ACC Coach/Scrum MasterPWN

Workshop 3: Consultant or Coach: how to be effective in both (roles)

Simon de Graaf - Team Coach / Scrum MasterAgilityMasters.com

Workshop 4: Insights into the natural source of human performance: the brain

Renate Cremer - Instructional Designer, Trainer & Coach, ACC(ICF)BrainsFirst

Workshop 5: From Desert Storm to Enduring Freedom: why big plans use dramatic words - and how you can too

Boris de Jong - Storyteller / Trainer ICP ACCGladwell Academy

Workshop 6: “Perception of change” or “Change of perception”?

Paul van Sonsbeek - Agile CoachDe Volksbank
12:20Interactive walking Lunch: Rest, Recharge & Reignite



13:15

"I want individuals to think for themselves." - Johan Cruyff

Case 2 - Coaching in the enterprise: Same blueprint, local customization


Olivier Pons - Agile Transformation Lead
Javier Ferrer - Programme & Change Manager

NN Life Japan
NN International
14:00

"I always delegate. If someone is very good at something, whatever it is, he will be in charge." - Johan Cruyff 

Case 3 - Changing the world's environment by High Performance teams


Jenny van Rinsum - Agile Coach/Scrum Master

Alliander
14:45

"What is speed? See, if I start running slightly earlier than someone else, I seem faster." - Johan Cruyff

Interactive Parallel Workshops:

Workshop 1: Getting started with Team Topologies as an Agile Coach

Mariëlle Roozemond - Agile transformation ExpertAgile Communication

Workshop 2: Coaching ethics in agile

Maaike Klasen - ACC Coach/Scrum MasterPWN

Workshop 3: Consultant or Coach: how to be effective in both (roles)

Simon de Graaf - Team Coach / Scrum MasterAgilityMasters.com

Workshop 4: Insights into the natural source of human performance: the brain

Renate Cremer - Instructional Designer, Trainer & Coach, ACC (ICF), Behavioral transformationBrainsFirst

Workshop 5: From Desert Storm to Enduring Freedom: why big plans use dramatic words - and how you can too

Boris de Jong - Storyteller / Trainer ICP ACCGladwell Academy
14:45

"Coincidence is logical" – Johan Cruyff

Roundtable session: SAFe or LESS: which framework suits you BeSSt


Paul van Sonsbeek - Agile Coach
Roland Flemm - Organisation Coach

De Volksbank
15:40Networking Coffee Break
- Visit our partners


AgilityMasters.com
16:15

"You have got to shoot, otherwise you can’t score." – Johan Cruyff

Case 4: Enhancing Value Delivery through Agile Contracting


Ula Ojiaku - Business Agility & Executive Coach

Mezahab Group
17:00

"Sometimes something’s got to happen before something is going to happen." - Johan Cruyff

Closing Key Note: Professionalism in Agile Coaching


Leslie Morse - Host podcast women in Agile
Dave West - CEO and Product Owner

Scrum.org
17:30Wrap Up & DrinksPaul van der haar - chairman

Gladwell Academy

 

PARTNERS

These companies help make this event possible

TICKETS

Ticket price is for the in-person and on location event

The ticket includes your participation at the Agile Coach Conference 2022, welcome coffee with pastries, buffet lunch, drinks with bites and of course dutch bitterballen!

 

Early bird ends February 1st, 2022. Want to order 5 tickets or more? Scroll down for the group discount information.

 

Your Early Bird ticket includes the Pre-Event! Here you can participate in a workshop and give input on what you want to see during the Agile Coach Conference itself. More information will follow soon!

Agile Coach Conference 2022

MARCH 30, 2022
Early Bird 399,- / Regular 499,-
  • Early Bird ends February 1st
  • Exclusive Agile Coaching cases
  • Interactive workshops
  • Inspiring keynote speakers
  • A lot of opportunities to network

GROUP DISCOUNT

The Agile Coach Conference is your event. So feel free to bring along your colleagues to share the knowledge at this unique, annual event. Contact Geertje de Jong for any questions or to learn more about discounts when booking as a group.

Geertje de Jong

+31 (0)6- 42873942

geertje.dejong@gladwellacademy.com

LAST EDITION

Agile Coach Conference 2020 - AFTERMOVIE

Shell Case

Global Agile Coach Community Lead David Binnerts showcases his Agile Coaching journey at Shell.

Scrum.org Key Note

Dave West and Leslie Morse of Scrum.org discuss Agile Coaching and the Future of Work.

Drawing workshop

Laurens Bonnema (Scrum Master, Trainer, Coach) demonstrating how to master your drawing skills.

PAST SPEAKERS

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