Agile Coach Conference 2022

March 30, 2022
Johan Cruijff ArenA, The Netherlands
This year’s Agile Coach Conference centers around the intrinsic values, what an Agile Coach’s DNA looks like. We will apply these values to all lines of work that Agile Coaches operate in: from IT to Marketing HR and to the public sector. And what better location to share and learn than the Johan Cruyff Arena in Amsterdam!? Widely considered to be one of the most versatile soccer players in football, Johan Cruyff could play every position on the football field (apart from the goalkeeper). Speaking about Agile, that’s a prime example right there!

The mid-fielder DNA sessions

"Quality without results is pointless. Results without quality is boring." - Johan Cruyff

If we were to ask you what an Agile Coach is, what would you say? And what values do you believe are part of the Agile Coach’s DNA? As an Agile Coach, you are tasked to streamline processes, deliver value and support effective collaboration. In sport’s terminology, the comparison to the role of a midfielder in soccer is easily made. The midfielder usually disrupts the opposing team’s attacks, while also creating opportunities for goals. Moving between attack and defense, the midfielder typically travels the greatest distance during a match.

Program Highlights

Opening Key Note: What is the Agile Coach’s DNA?

by Lyssa Adkins: coach, facilitator, teacher and inspirer
Let Lyssa Adkins take you on an exploration of adult human development.
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Case 1: Data informed decision making: how to let data & intuition work in a great marriage​

by Stephan Vlieland and Andries Hettema of Shell
Learn the secrets of a great marriage and improve your company’s decision-making process
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Case 2: Agile coaches versus their clashes coaching their enterprises.

by Sharon Breidel and Yasmina Belasmi of Nationale Nederlanden
What is the best way to learn and grow in your role as an Agile Coach?
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Workshop: SAFe vs LeSS… cross the line

by Roland Flemm and Paul van Sonsbeek of De Volksbank
A “Cross-the-line” format to discover the pros and con of the SAFe or LeSS organisation design.
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Workshop: Decoding Agility: building blocks of team performance

by Renate Cremer and Dr. Ilja Sligte of the University of Amsterdam and BrainsFirst
The crucial role of the Agile Coach facilitating the growth process of team performance.
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Closing Key Note: Professionalism in Agile Coaching

by Dave West and Leslie More of
Uncovering a shared definition we can align on as a global agile community.
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Ticket price is for the in-person and on location event

The ticket includes your participation at the Agile Coach Conference 2022, welcome coffee with pastries, buffet lunch, drinks with bites and of course dutch bitterballen!

Want to order 5 tickets or more? Scroll down for the group discount information.

The full program consisting more than 30 items and speakers is available for download

Download the Full Program!

Competitive circumstances aside, we can directly extrapolate very specific cross-over values that an Agile Coach shares with a midfielder: a strong awareness of the rest of the team and individual players, providing support to advance or prevent mistakes from happening. Creating the circumstances for maximum collaboration, anticipate and maintain overview. All the while travelling the distance with each individual member in their agile transformation process.


Paul van der Haar

Chairman at Gladwell Academy
Paul has a background in International Relations and is accustomed to analyzing challenges with a multi-disciplinary approach.
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Lyssa Adkins

Coach / Inspirer at
Lyssa Adkins believes that Agile is a brilliant, emergent response to help us thrive in our ever-increasingly complex, changeable and interconnected world.
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Leslie Morse

Host podcast at Women in Agile /
Business Analyst by trade, collaborative entrepreneur at heart; Leslie is a passionate leader focused on cultivating environments where continuous learning is the heartbeat calling forward everyone’s greatest potential.
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Mariëlle Roozemond

Agile Transformation Expert at Agile Communication
As an independent Agile transformation coach and a lecturer at Rotterdam University of Applied Sciences, Mariëlle has always been searching for gems at the border of Communication Sciences and IT. And Team Topologies is definitely the latest discovery!
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Paul van Sonsbeek

Agile Coach / Master Black Belt at De Volksbank
Paul is senior Agile Coach at de Volksbank. Last 3 years he was responsible for deploying the ‘KWW Agile Way of Working’ Improvement Program within the value chain ‘Klant Wil Wonen’ (mortgages).
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Maaike Klasen

ACC Coach / Scrum Master at PWN
This is Maaikes place: coaching teams (within an IT environment). She ‘discovered’ Agile and methodologies such as Scrum, Lean and Kanban while living in South Africa.
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Simon de Graaf

Agile Team Coach / Scrum Master at
Simon is a SAFe Program Consultant (SPC), certified Professional Scrum Master (PSM II), and Agile (team) coach at He has hands-on experience in facilitating Scrum Teams.
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Dave West

CEO and Product Owner at
Dave West is the product owner and CEO at He is a frequent keynote at major industry conferences and is a widely published author of articles and research reports.
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Sharon Breidel

Agility Expert at NN Group
Sharon Breidel has a background in aviation, services and HR management. She is an Agile Coach, RTE, certified Scrum Master (PSM I), SAFE Program Consultant (SPC) and SAFe Release Train Engineer.
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Ula Ojiaku

Business Agility & Executive Coach at Mezaheb Group
Uloaku (Ula) Ojiaku is a Business Agility & Executive Coach, mentor and trainer with a focus on helping leaders and their teams in large organisations embrace the Lean-Agile mindset and adopt its associated ways of working to improve how they operate, effectively respond to changes in the marketplace and ultimately deliver value to their customers.
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Renate Cremer

Instructional Designer / Trainer / Coach at BrainsFirst
Renate Cremers’ interest in learning and growth is rooted in her background as a labor and organisation psychologist. She specialised in Training & Development and has been actively involved in innovating HR processes as an HR Business Partner for companies operating globally.
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Dr. Ilja Sligte

Assistant Professor in Cognitive Neuroscience at University of Amsterdam
Dr. Ilja G. Sligte is a Cognitive Neuroscientist and award-winning lecturer at the Psychology Department of the University of Amsterdam and Chief Technology Officer at BrainsFirst.
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Stephan Vlieland

Professional Scrum Trainer / Change Agent at Shell
Stephan is a passionate consultant with more than fifteen years of experience working in software development, fulfilling almost every conceivable role.
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Yasmina Belasmi

Agility Expert at Nationale Nederlanden
Yasmina Belasmi is Agility Expert at Nationale Nederlanden
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Andries Hettema

Agile Team Coach / Scrum Master at
Andries Hettema is SAFe Program Consultant (SPC), certified Professional Scrum Master (PSM II), Product Owner and Agile (team) coach at
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Roland Flemm

Organisation Coach / Scrum Master at De Volksbank
Workshop 6: SAFe vs LeSS… cross the line
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Abram Janse

Organizational Consultant at Gladwell Academy
Experienced senior advisor (consult, coach, train) with a demonstrated history of working with international clients to increase business results and organizational health.
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Johan Cruijff ArenA Amsterdam

Following official guidelines and forecasts, Gladwell Academy will host the Agile Coach Conference 2022 in person and on location. However, we understand that circumstances may change, in which case we will act accordingly. Should the event have to move to a new date a refund is an option.

Covid-19 measures
During the Agile Coach Conference we will comply with the corona guidelines of the Dutch National Institute for Public Health (RIVM) and welcome visitors in a safe way. At this time there are no restrictions for this event, however it is recommended to take a self test before visiting any event.

These companies help make this event possible

We deploy Agile coaches and Scrum Masters for your organization to make the perfect, sustainable match between project and Agile coach.
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Work Differently. Build the Future. Discover a faster, more flexible, customer-centric way to work with SAFe®.
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Group Discount

The Agile Coach Conference is your event. So feel free to bring along your colleagues to share the knowledge at this unique, annual event. Contact Geertje de Jong for any questions or to learn more about discounts when booking as a group.

Geertje de Jong
+31 (0)6- 42873942